Making complex products
feel clear and human.
SENIOR PRODUCT DESIGNER • LOS ANGELES
Hola, I’m Bethania. I lead product design, combining strategic thinking and visual craft to balance customer needs and business goals. I’ve launched new products and evolved established platforms across e-commerce, financial services, and telecommunications.
Previously with
AT&T Experian Big Cartel
Open to Senior and Lead Product Design roles
SELECTED WORK
BIG CARTEL / CORE PRODUCT - SHIPPING
Making shipping simpler
Redesigning a legacy shipping experience to make setup clearer, rates more predictable, and advanced configuration easier to manage.
| 0-to-1 product design · Legacy constraints · Rollout planning
Commerce / D2C / Web & mobile app
EXPERIAN / FINANCIAL MOBILE APP
Making financial complexity actionable
Bringing spending, bills, and credit insights into a connected experience that helps consumers understand their finances and act with confidence.
| Enterprise complexity · 0-to-1 product design · Information architecture
Fintech / B2B / Mobile app
Password protected
Password protected
AT&T / ONLINE SUPPORT
Simplifying the path to resolution
Helping customers navigate service issues and find a path to resolution.
| Complex customer journeys · Guided troubleshooting · Self-service design
Telecommunications / B2C / Responsive web
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MORE WORK
Password protected
Password protected
B2B FINANCIAL DEV PLATFORM
TECH IMPLEMENTATION TOOLS
TRAVEL PLANNING MOBILE APP
Available to view
IDENTITY & AUTHENTICATION
Password protected
Thoughtful in the details.
Connected to the big picture.
My curiosity about design started with customizing Myspace pages and grew into a career shaping commerce and financial experiences at Big Cartel, Experian, and AT&T.
Beyond product design, I’m a yoga teacher and perfumer building an ocean-inspired fragrance brand. Teaching keeps me attentive to how differently people experience the same thing, while perfumery gives me another way to explore creativity, precision, and the details that shape an experience.
Based in Santa Monica, I’m happiest near the ocean, usually surfing, or spending time with my Old English Sheepdog, Melian. I’m always interested in connecting with thoughtful people who care about bringing value back to their communities.